Building an email design system for global success

For a brand as large as eBay, creating a consistent and engaging email experience is key. In order to help eBay continuously and efficiently create on-brand emails, we created a user-friendly library of email modules that could easily be used globally across all teams.

We created the Email Design System by

Migrating existing email modules from Sketch to Figma for easier design sharing and collaboration
Updating and consolidating the existing email modules to align with the brand’s evolution and vision to create a cohesive experience between email and onsite
Organizing & building the library in a way to foolproof email designs for designers and developers

Building padding into the components to create an even and fluid flow when creating emails
Creating dark mode equivalents of all modules to streamline email creations
Developing the library as a CSS and HTML modular template with pre-QA’d code for quicker builds