We were asked to explore the ways that we could use editorial content for eBay UK in order to show up differently as a brand. eBay is a people-powered platform, so we decided to highlight real people and real voices with an editorial content hub featuring long-form content pieces. By offering education and inspiration to customers, we can show more clearly how the brand fits into everyday life.
We also explored using editorial content to break up promotional messages within emails. These email placements drive to longer content pieces to inspire the audience in a deeper way, purposefully weaving shoppable merchandise throughout the narrative.
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